I went to the movies last week on a Friday night after a long time. As I was sitting there waiting for the film to start I noticed how full the movie hall was and how many users were pulling out their smart-phones and using it. I began to think about the business potential . Imagine creating a mobile application that could capture this audience and keep them engaged. I started to have some ideas about what that could be. So when I got home I started to do some Google vodoo to see if I could find anything that came close to some of my ideas. While I did not find what I was looking for I did come across a social network that was doing something very interesting in the entertainment area, called “Glue”. I decided to try it out and well here is my review of the service.
Glue – www.getglue.com
I like this social network site which basically allows you to rate movies, TV shows,music, books and even some electronic gear. Its really easy to use and very addictive. The barrier to entry is low. The site supports a one-click login through the new Facebook Identity federation button. By the way I just love this integration feature from Facebook and I am not worried about privacy issues when it comes to this connivence. Once you logon to the site you are presented with about 20 items to like or not like which takes you all of two minutes. At that point I wanted more and I spet almost a half hour on the site before I knew it. The site rewards users with badges, which really does work and by recognizing users as gurus of a particular topic. You can delve deeper into the site by giving reviews on movies or providing more detailed ranking on an item that you liked.
The site will make recommendations to you after it learns about your preferences and for the most part I have found the recommendations to contain content that I actually enjoyed and did not know about before. These are two very important attributes for any social site to keep the user engaged.
The design of the wall site is really simple and uses a lot of white space and big fonts. This makes reading the content easy but displays very little content on the screen. To view more content you are forced to scroll down. Im my personal opinion I would have tighten things up slightly and tied to get a little more content on the Recommendation Wall.
There is also an awesome Google Chrome plugin for the site which when you browse sites like Amazon or Apple Trailers automatically appears as a small dashboard on the bottom of your browser. The Dashboard allows you to see other people who like that book or trailer that you are watching and gives you the chance to Like! or Not Like! immediately.
I really liked this social startup and I think it is going to do really well. They also have mobile applications for both the iPhone and for Android phones. Hope they also bring an app to the Nokia platform soon. The mobile web page just does not cut it for this day and age.
Glue competes directly with Miso and TunerFish. I have not used these other sites. I did visit them and what turned me off immediately was the singularity of their focus. Both these services focus on TV Shows and no other social object. I find that a major limitation. I can imagine its just a matter of time till more content is added. Its just likely that Glue will be much farther ahead by that time.