I came across this term today “Bored At Work Network” (BWN). It kind of struck a chord with me. I think at one point or the other we all might be part of this network and if you have never been in that group then “rock on”, you’ve got a great job. The BWN really does exist for many and it has been identified as part of a viral marketing strategy. The idea is the the BWN are people who use social networks, like Facebook, LinkedIn, Twitter and can take your social media and distribute it till the content becomes viral.
Here is a great presentation that I came across today discussing the idea along with some other interesting ideas.